About · Luxury Hotel Advisor

Book the Hotel You Love, and the Holiday You Have in Mind

September 8, 2026·Jay Yan

Virtuoso 年会 gala, Las Vegas, August 2026
Virtuoso 年会 gala, Las Vegas, August 2026

Make Room for What You Want to Do

You have picked the room. You would like breakfast at the hotel, and a spa treatment is on your mind. At this point, room photographs can take you only so far. Look at how those plans might fit into the booking.

Same hotel, same room category, same night: booking through a Virtuoso advisor typically includes daily breakfast for two and a hotel credit at the hotel’s public rate. The room rate is not raised to cover those benefits.

When the totals including tax match, that rate makes sense for someone who wants to spend time at the hotel. You have chosen somewhere you like. Include what you want to do there in the decision.

Maui: the awards evening for Marriott’s top 1% advisors. I was there for the Cayman Islands edition too.
Maui: the awards evening for Marriott’s top 1% advisors. I was there for the Cayman Islands edition too.

Credentials Should Have a Job to Do

When choosing an advisor, ask practical questions. If you are traveling with your parents, what should the hotel know ahead of time? How should a late arrival be explained? The answers tell you more than a string of titles.

I have worked as a luxury travel advisor for five years. Every August, I attend Virtuoso’s annual global conference in Las Vegas and meet hotel general managers and directors of sales. Those relationships should translate into something useful for your trip.

Before booking, I pass arrival-time and room requests to the hotel. With parents joining you, getting those details across early can leave fewer loose ends to think about before departure. The holiday has yet to begin. The advisor already has work to do.

Closing dinner at Virtuoso 年会: the sales leaders of several hotels at one table
Closing dinner at Virtuoso 年会: the sales leaders of several hotels at one table

Put the Essentials in the Reservation

If you want a suite, book a suite. If a view or connecting rooms matter, address them while choosing the room. Settle what you can at booking so you can turn your attention to the holiday.

Tell me about honeymoon arrangements, a birthday, New Year’s Eve or a trip with your parents before booking. I pass the relevant room and celebration requests to the hotel’s sales contact, giving the hotel advance notice of what needs attention.

I have specific sales contacts at close to 800 hotels. This is where that contact list becomes useful. Connecting rooms may be central to traveling together; the view may be the reason you picked the hotel. A room category alone does not explain why either matters to you.

During peak periods and for popular room categories, get the essential booking right first. Then ask for the extras you hope for. Paying for what you know you want leaves less hanging over the trip.

The hotel-partner wall at Virtuoso 年会
The hotel-partner wall at Virtuoso 年会

Benefits Need Somewhere to Go

A hotel credit has a purpose when you plan to dine or book a spa treatment there. Daily breakfast for two is useful when breakfast at the hotel was already the plan. Rearranging a holiday to use a benefit gets things backward.

A resort can be a reason to leave room in the itinerary. Dining, spa treatments, afternoon tea: choose what appeals to you. Every day does not have to be planned around going out.

Virtuoso is a global network of luxury travel advisors, with more than 2,000 hotels in its vetted directory. Hotels use the advisor channel to build lasting guest relationships and typically offer daily breakfast and a hotel credit. Choose according to how you like to travel. Inclusions that fit your plans matter more than a long list.

On the floor at Virtuoso 年会
On the floor at Virtuoso 年会

Late-Night Planning Can Keep Going

The urge to book does not always arrive during office hours. Waiting for a reply can take the pleasure out of it. On the FlyBest self-service booking site, you can enter dates, choose a room and book without messaging me first.

The site shows live rates at more than 2,000 Virtuoso hotels, displays totals including tax and charges no booking fee. Look for the Virtuoso benefits label. Each inclusion appears beside the rate, so you can check breakfast and hotel credit while comparing.

The site is available in English and Chinese and handles hotels only, not flights. Hotel points accrue as usual, elite status is recognized, and qualifying nights still go to your account. Include those in your comparison if you are building hotel loyalty benefits.

Real screenshots from the site: Tokyo results for November 24–27, and a rate card for The Peninsula Tokyo
Real screenshots from the site: Tokyo results for November 24–27, and a rate card for The Peninsula Tokyo

For Luxury Hotels, I Favor the Advisor Channel

For luxury hotels, especially stays of two nights or more, the advisor channel is my choice. Breakfast and hotel credit have practical uses. Loyalty benefits remain, and I can pass family room requests and celebration details to the hotel before booking.

Four nights at Capella Bangkok over New Year, with a gala dinner included, makes the point concrete. If that is where you want to spend New Year’s Eve, the dinner becomes a reason to choose that rate.

For mid-range chains, price-led searches or plans that keep changing, the hotel’s website or an online booking site is a better fit. I am not a 24-hour instant-reply service. Please allow time for anything that needs a conversation.

Luxor, hot-air balloons in Mexico, Cusco, the Hiram Bingham train: I only recommend what I have done myself
Luxor, hot-air balloons in Mexico, Cusco, the Hiram Bingham train: I only recommend what I have done myself

Bring Your Dates and Your Requests

Enter your dates at flybest.org and compare public rates with advisor-only rates carrying benefits. If you are unsure, I can re-price your dates for your party and compare advisor, public and promotional rates.

For self-service bookings, your credit card guarantees the reservation and is not charged at booking. Cancellation terms and deadlines appear at the bottom of each rate card. Rates with complicated deposit or prepayment terms come to me for manual handling. Online booking sites sometimes have cheaper non-refundable prepaid rates. Compare the conditions too.

I request and follow up on upgrades, early check-in and late check-out; all remain subject to hotel arrangements and availability. Before booking, tell me your arrival time, room requirements and any celebration plans. Alongside the room, write down how you hope to spend the holiday.

Search live rates for more than 2,000 hotels, or browse the directory by country and city.

Search live rates Browse the hotel directory

Credentials as listed on this site’s home page; the contact count is my own de-duplicated list; hotel count per the Virtuoso 2026 directory. Rates and benefits are subject to confirmation by each hotel on the day. Screenshots are of the live site in September 2026. Photographs are my own.

Jay Yan · FlyBest

Questions travellers ask

Does booking a hotel through a Virtuoso advisor cost more than booking direct?

For the same hotel, room category and night, booking through a Virtuoso advisor typically includes daily breakfast for two and a hotel credit at the hotel’s public rate. The room rate is not raised to cover those benefits. When the totals including tax match, that rate makes sense for someone who wants to spend time at the hotel.

Is a travel advisor worth using for a luxury hotel, or should I book on a hotel website or online booking site?

For luxury hotels, especially stays of two nights or more, the advisor channel is the recommended choice, since breakfast and hotel credit have practical uses and loyalty benefits remain. For mid-range chains, price-led searches or plans that keep changing, the hotel’s website or an online booking site is a better fit.

What can I do on the FlyBest self-service booking site, and do hotel points still count?

The FlyBest self-service booking site shows live rates at more than 2,000 Virtuoso hotels, displays totals including tax and charges no booking fee. It handles hotels only, not flights, and is available in English and Chinese. Hotel points accrue as usual, elite status is recognized, and qualifying nights still go to the traveller’s account.

Is my credit card charged when I book on the FlyBest self-service site, and where are the cancellation terms?

On the FlyBest self-service site, the credit card guarantees the reservation and is not charged at booking. Cancellation terms and deadlines appear at the bottom of each rate card. Rates with complicated deposit or prepayment terms are handled manually by the advisor.

Can I tell Jay Yan about a honeymoon, birthday or trip with parents before booking a hotel?

Honeymoon arrangements, a birthday, New Year’s Eve or a trip with parents can be mentioned before booking. The advisor passes the relevant room and celebration requests to the hotel’s sales contact, giving the hotel advance notice of what needs attention.