Virtuoso hotel · Europe

The Place Firenze

Florence · Italy

The Place Firenze is a boutique hotel in central Florence with a contemporary and restrained style. Booking through FlyBest brings Virtuoso benefits such as daily breakfast for two, a food and beverage credit for the stay, and early check-in or late check-out where available.

Virtuoso amenities

Virtuoso 2026 reference amenities. Which amenities apply, the rate and the cancellation terms all follow the live rate for the dates you choose.

• ↑
  Upgrade on arrival, subject to availability
• ☕
  Daily Breakfast for up to two guests per bedroom, served in the restaurant and via in-room dining (already included in property rates)
• $
  $100 USD equivalent Food & Beverage credit to be utilized during stay (not combinable, not valid on room rate, no cash value if not redeemed in full)
• ⏱
  Early Check-In / Late Check-Out, subject to availability

How these benefits work

The Place Firenze confirms a room upgrade on arrival based on that day's unsold availability. Breakfast for up to two guests per bedroom is served in the restaurant and via in-room dining, and is already included in the property rate. During the stay, guests can use a 100 USD equivalent food and beverage credit, which cannot be combined with other offers, cannot be applied to the room rate, and has no cash value if not redeemed in full. Early check-in and late check-out can be requested ahead but are only confirmed on the day, subject to availability. These are the Virtuoso reference amenities for 2026, and which apply, along with the rate and cancellation terms, follows the live rate for the dates you choose.

Pick your dates and the button carries them into the live rate page; leave them empty and it still works.

Or contact Jay directly: WeChat lashanghai · flybestorg@gmail.com

Piazza Santa Maria Novella, 7, Florence, 50123, Italy

Frequently asked questions

Which Virtuoso amenities does The Place Firenze offer through an advisor booking?

The Virtuoso 2026 directory lists 4 amenities for this hotel: Upgrade on arrival, subject to availability; Daily Breakfast for up to two guests per bedroom, served in the restaurant and via in-room dining (already included in property r…; $100 USD equivalent Food & Beverage credit to be utilized during stay (not combinable, not valid on room rate, no cash value if n…; Early Check-In / Late Check-Out, subject to availability. These are the reference amenities from the directory; which of them applies follows the live rate for the dates you choose.

Is the rate at The Place Firenze higher when you book through FlyBest?

No. The live rate comes from the hotel's own inventory; we add no mark-up and charge no service fee. A rate carrying the Virtuoso amenities is normally the same price as the public rate for the same room, though different rate codes can differ in price, breakfast and cancellation terms, so the live rate page is what to go by before you book.

Is the room upgrade at The Place Firenze guaranteed?

No. The directory line reads “Upgrade on arrival, subject to availability”: the hotel arranges it from whatever is unsold that day, so it cannot be locked in beforehand and a particular room type cannot be promised. If the upgrade matters for this trip, say so when you book and we will put the request to the hotel.

Can the credit at The Place Firenze be used against the room rate?

The directory line reads “$100 USD equivalent Food & Beverage credit to be utilized during stay (not combinable, not valid on room rate, no cash value if not redeemed in full)”. The credit is for on-property spending during the stay, settled on the room account at check-out, and cannot be applied to the room rate. It cannot be combined with other offers. Anything left unused has no cash value.

How is breakfast handled at The Place Firenze?

The directory line reads “Daily Breakfast for up to two guests per bedroom, served in the restaurant and via in-room dining (already included in property rates)”. Breakfast is already part of the room rate here.

About your advisor

FlyBest is the independent advisory of Jay Yan, a Virtuoso travel advisor who works in English and Chinese on hotels, flights and whole itineraries. The amenities on this page are taken from the official Virtuoso directory, and bookings are placed through the advisor channel — no mark-up, no service fee. Questions are welcome at flybestorg@gmail.com.

More Virtuoso hotels in Florence

The St. Regis Florence · Villa Cora · Villa La Massa · Villa San Michele, A Belmond Hotel, Florence · Borgo Pignano Florence · Brunelleschi Hotel · Collegio Alla Querce, Auberge Collection · Dimora Ghirlandaio

Keep browsing: Florence · Italy · Europe · Hotel Directory